I found this quote in Brown’s unabridged edition of the Three Musketeers by Alexander Duma:

“Books become classics, and stay classics, because they tell us something about ourselves. The authors whose works are represented in this series understand the human heart better than most of the writers working today. They might not have experienced the events they’re writing about first-hand, but they have the ability to put themselves in someone else’s place, and somehow convey what that sort of a person is feeling.

“When the world grows too difficult to bear, it’s sometimes helpful to get a bit of perspective, to see how people dealt with life’s problems, and its opportunities, in other times and places. The classics offer fresh viewpoints on the human condition, showing how other people dealt with heartbreak and shame, greed and ambition, anger and terror. While’ you’re wrapped up in the dreams and fears of a pauper on the streets of sixteenth century London, or an awkward schoolteacher in eighteenth century New York State, you may find a solution to your own worries and problems. Or, if not, you may at least find an escape from them that gives you time to take a breath and gather the strength to go on.”

This motivates me to continue reading. I set the standard for myself is to read a book a week. This may not always happen, but I try to catch-up by reading two to three a week if that’s the case.

I find that I rotate once a week from Fiction to Non-Fiction. I recently finished a book called Getting to Yes by  Roger Fisher, William Ury, Bruce Patton. I use Goodreads to keep track if I am…well…staying on track.

Currently reading the book, Becoming Beyonce by J. Randy Taraborrelli. Interesting!

Reading a book a week, I find is that there are so many things that are relevant or interconnected with each other. I love the quote by Leonardo da Vinci, “Learn how to see. Realize everything connects to everything else.”

I was talking to someone who field of work was completely different from mine, and yet I was able to find similarities such as: finding trustworthy suppliers, starting at low bids to get more word-of-mouth for the company, and etc. These things are simple, but this person was a bit thrown and happily surprised on such a revelation – that their work was similar to mine.

There are so many books about business that to think you are in a particular field that no one else’s can relate to is missing the mark. You missed opportunity for growth. Of course, there are going to be parts of the field that you cannot relate to anything, but not even trying to find better and new solutions – you are missing growth of your company!

This is why so many people love Nike marketing. Their company motto is innovation. Most companies don’t see the need to change, only when disaster happens or it is around the corner, do they feel they need such changes or – innovations.

Michael Beirut, the designer for the Hilary Clinton logo, Saks Fifth Avenue, and many more, thinks that brands need consistent messages, but doesn’t mean that the design of the company logos and such, need to stay outdated – you can updated, but stay consistent to the brand.

Quick Summary

Two Reasons mentioned here why I read a book a week.

• Read Fiction because its just fun 🙂
• Learn what other business and people do